What exactly makes a brand? This animation for German airline Lufthansa takes a look at the mechanics of branding and its benefits in today's competitive market places.
The original animation was produced in German. This is the international version.
Agency: DennerleinBrands GmbH

Creative Director: Thomas Dennerlein
Producer: Verena Essner
Art Direction: Alex Beck

Storyboard, Design & Illustrations: Gregor Bonnet
Animation: Bastian J. Schiffer

Music & Sound Design: Ziggy Has Ardeur

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