This brand film for the German publishing house VRM (Verlagsgruppe Rhein Main) was produced as part of the redesign process leading to the launch of the company’s new design in May 2017.
Over the course of a 5-month design process, the newly developed bold and colorful design language was translated into an intricate and fast-paced animation. Centered around the rhythmical edit of the typography, the animation playfully explores an initially invisible world described by a topographical map. Flowing planes uncover the subjacent world that is otherwise invisible to the viewer, simultaneously creating a playing field for a bunch of exploring spheres inhabiting the world.
The project was awarded with the German Design Award 2018 and a Special Mention at the German Brand Award 2018.
Client — VRM (Verlagsgruppe RheinMain)
Creative Director — Simon Rauh
Director — Bastian J. Schiffer
Concept Art/Art Direction — Gregor Bonnet
Animation — Thomas Gugel, Martin Pajak & Bastian J. Schiffer
Sound Design (Director's Cut) — Bernd Kopf
Music licensed from Audio Network.
Design Process
This video shows some of the work that went into making the VRM Brand Film 2017.
