This video showcases the newly designed Illustration Library for Lufthansa Group that was created following the recent visual redesign of the brand. With a vast catalog of various compatible design elements, the library enables all users to easily create illustrative content that is compliant with the band's design guidelines.
One main focus during the design process was put on the creation of a variable design system enabling users to generate a myriad of diverse characters.
Client: Lufthansa Group

Agency: DennerleinBrands GmbH
Producer: Martin Motyka
Art Direction: Gregor Schneider
Illustration: Henrik Petersen

Animation: Bastian J. Schiffer

Voiceover: David Lütgenhorst, Susanne Jasperbinkmann

July 2019.

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