A compilation of the 3D content produced for the five tech films featured on ON Running's ECHO FILES website, a pre-launch exploration space for ON's groundbreaking Cloudboom Echo long distance and marathon running shoe.
Juli 2021.
Client — ON Running
Studio — Village Green
Art Direction — Tom Fearn
Art Direction — Tom Fearn
Animation — Bastian J. Schiffer / prdx
The art direction for the tech films was centered around the idea of letting the audience participate in the covert research and development process of the highly innovative upcoming product. In addition to various CAD-referenced UI elements, multiple wireframe and silhouette views were rendered for a mix-and-match approach during the animation phase.
More information about the project: https://villagegreen.studio/on-echo-files
