As part of Village Green’s campaign creative for the launch of two new Nike Air Max 270 colourways – one female and one male, various graphic environments boasting an array of floating Air bubbles were created for use as backdrops for the main product photography as well as for the iconic graphic plate.
The Nike Air Max 270 is inspired by two icons of big Air: Air Max 180 and Air Max 93. It features Nike's biggest heel Air unit yet for a soft ride that feels as remarkable as it looks.
Village Green Studio
Art Direction & Graphic Design: Tom Fearn
Product Photography: Sun Lee
Digital Retouching: Tom Hanslien
Design & Animation: Bastian J. Schiffer