phoenix redesign
DESIGN DEVELOPMENT PROCESS REEL
In 2017 we were consulted to support the redesign for the tv-channel phoenix. Phoenix is a German television channel which broadcasts documentaries, discussions and news. Whenever social or political history is written, phoenix is live on site. In unsettling times like these, we are proud to have worked with a tv-news-channel that shows the whole picture.
Together with the design-department from WDR we developed a new and fresh design around a petrol-colored circle. This main design element was the starting point of a fascinating design process. The reel shows our contribution to this journey, with all the different steps we took on the way.
concept
Development
playground
Styleframes
on-air design
Layouts
studio backdrop
Layout
station-id
Layout
Client: Westdeutscher Rundfunk (WDR)
Creative-Direction: Michael Freiwald (WDR), Lili Voigt (WDR)
Art-Direction: Thomas Gugel
Concept & Design: Bastian J. Schiffer, Jan Sickinger, Thomas Gugel
Animation: Jan Sickinger, Bastian J. Schiffer, Axel Hamacher, Thomas Gugel
Layout (Online): Patrick Molnar
Creative-Direction: Michael Freiwald (WDR), Lili Voigt (WDR)
Art-Direction: Thomas Gugel
Concept & Design: Bastian J. Schiffer, Jan Sickinger, Thomas Gugel
Animation: Jan Sickinger, Bastian J. Schiffer, Axel Hamacher, Thomas Gugel
Layout (Online): Patrick Molnar
