Endress + Hauser
Global Forum 2026
A biologically inaccurate metamorphosis, rendered with physical precision.
The film moves from caterpillar to cocoon to butterfly as one continuous transformation. Each form was abstracted from biology and developed down to the smallest detail: surface structure, material behaviour, reflections and movement.
Across a 23-metre LED wall, these details are not finishing touches. They make the transformation feel tangible while keeping it deliberately surreal.
Visual language development, CGI & motion for the Endress+Hauser Global Forum 2026.
Client: Endress+Hauser
Media Agency: ICT AG
Design & Direction: @studiofloat
Creative Direction: Janis Aschberger
Storyboard: Sean Ziethen
3D Artists: Daniel Büttner, Gero Eckhardt, Alex Bootz, Can Erduman, Lars Korb,
Bastian J. Schiffer, Pascal Santaella, Janis Aschberger
Production: Martin Fütterer
Music & Sounddesign: Echoic Audio
R&D
Look development
Event
Beyond the opener film, we created the event's full visual identity on stage and off: stage visuals, speaker announcements, and large-format print renderings displayed throughout the venue.
