For the 2024 product launch of Timberland's Motion Scramble – a Mid Lace Up Waterproof Hiker designed for outdoor adventures without compromise – this tech film shows off the boot's key performance technologies: TimberGrip traction, TimberDry waterproofing, and TimberCush comfort.
November 2023
Client — Timberland
Studio — Baked
Director — Andy Hopper
3D Animation — Rafal Kaczmarek
Technical Director — Bastian J. Schiffer
All scenes were animated by Rafal Kaczmarek and beautifully shaded, lit and rendered by director Andy Hopper.
The main shot originally contained a close-up of the water drops being repelled by the surface and a simulation for the rock as the boot stomps down and takes off, but was split up in the edit later on.
A texture based wetmap was used to highlight the change in texture as the water runs off the leather upper of the boot.
Shading tests of the production assets by BAKED.
