To introduce the O'Neill Hyperfreak Fire and Psycho Tech wetsuit lines, these tech films showcase the revolutionary TechnoButter 4 neoprene technology – highlighting TB4's graphene-infused recycled yarns that deliver superior stretch, enhanced durability, and improved hydrophobic performance.
Developed effects included the combing of the TechnoButter, the TechnoButter drop and wave, as well as a ripple effect to highlight product features. All scenes were animated by Rafael Kaczmarek and beautifully shaded, lit and rendered by director Andy Hopper.
The developed assets were adapted to a range of products, including the Hyperfreak Fire, Psycho Tech and Blueprint wetsuit lines.
