To introduce the O'Neill Hyperfreak Fire and Psycho Tech wetsuit lines, these tech films showcase the revolutionary TechnoButter 4 neoprene technology – highlighting TB4's graphene-infused recycled yarns that deliver superior stretch, enhanced durability, and improved hydrophobic performance.
August 2022
Developed effects included the combing of the TechnoButter, the TechnoButter drop and wave, as well as a ripple effect to highlight product features. All scenes were animated by Rafael Kaczmarek and beautifully shaded, lit and rendered by director Andy Hopper.
For more information on the project visit Baked's showcase.
The developed assets were adapted to a range of products, including the Hyperfreak Fire, Psycho Tech and Blueprint wetsuit lines.
The creation of the TechnoButter drop setup was covered in a talk for SideFX at the Houdini HIVE Paris 2023:
