As part of a campaign to communicate ASICS’ three levels of FF BLAST foam technology (FF Blast, FF Blast+ and FF Turbo), I got to help out our friends at BAKED on the FF Blast+ film featuring the GEL-NIMBUS 24.

During the process of visualizing the core properties of the foam technology (being lightweight, cushioned and energized), the main challenge was setting up the energetic inflation effect of the shoe’s sole.

September 2021.
Client — Asics

Studio — Baked
Director — Andy Hopper

Technical Director — Bastian J. Schiffer

Editing / Sound Design — Nick Mitchmore
As always when working with BAKED, the scenes were beautifully shaded, lit and rendered by Andy Hopper.
During the course of the project, another inflation effect based on the appearance of spray foam was unfortunately discarded due to unexpected circumstances.
Final product film:

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