In late 2014, we were approached to create an animation communicating Lufthansa Group's new "7 to 1" strategic program. The program is made up of seven specific areas of action that serve one bigger goal: to be the first choice in aviation.
While trying to establish a very distinctive and playful, yet corporate style, we decided to take the viewer on a seemingly effortless flight through a miniature studio set highlighting each of the seven areas of action.
Agency: DennerleinBrands GmbH
Creative Director: Thomas Dennerlein
Producer: Bartosz Bem
Producer: Bartosz Bem
Direction: Bastian J. Schiffer
Art Direction & Design: Gregor Bonnet
Additional Illustrations: Steffen Bergemann
Art Direction & Design: Gregor Bonnet
Additional Illustrations: Steffen Bergemann
Production Coordinator: Simon Rauh
Animation: Simon Fiedler, Martin Pajak, Bastian J. Schiffer & Alex Bootz
Sound Design & Mastering: Axel Senn & Simon Rauh
Music licensed from Audio Network.
In addition to the long version that overviews the strategic program as a whole, seven individual animations were produced that explore each of the seven areas of action on a more detailed level.
Films 1–7:
Agency: DennerleinBrands GmbH
Creative Director: Thomas Dennerlein
Producer: Bartosz Bem
Producer: Bartosz Bem
Direction: Bastian J. Schiffer
Design: Gregor Bonnet
Design: Gregor Bonnet
Production Coordinator: Simon Rauh
Animation: Simon Fiedler, Martin Pajak & Bastian J. Schiffer
Music: Ziggy Has Ardeur
Sound Design & Mastering: Axel Senn & Simon Rauh
Sound Design & Mastering: Axel Senn & Simon Rauh
Stills
Animatic
