Keeping your mind and body focused on the road ahead, the ASICS GT-2000™ 10 boasts three key characteristics that needed to be communicated for this film: Supportive Feel, Responsive Comfort and Reliable Stability.

In addition to developing the cloth and foam simulations needed, we developed a custom isometric solver consisting of triangular wooden rods to communicate the notion of reliable stability.

July 2021.
Client — Asics

Studio — Baked
Director — Andy Hopper
Art Direction — Gareth Sanger

Technical Director — Bastian J. Schiffer

Editing / Sound Design — Nick Mitchmore
The final visuals for the GT-2000’s key characteristics:
Final product film:
Asset overview by Baked:

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