![](https://cdn.myportfolio.com/1c60e7df-1d74-4802-9726-4fb30b34c499/6b65b6af-5185-45b1-91d5-59e1e8e0fd50_rw_1920.jpg?h=6a73a3ad6e22805d1a6748b55a4952e2)
Client — TOMRA
Agency — die firma . experience design
Direction — Simon Fiedler
3D Animation — Simon Fiedler & Bastian J. Schiffer
3D Animation — Simon Fiedler & Bastian J. Schiffer
Sound — Kristen & Schmidt
![](https://cdn.myportfolio.com/1c60e7df-1d74-4802-9726-4fb30b34c499/3a036a2b-d778-4ea6-8aa1-e5d0f8cc6aa0_rw_600.gif?h=c7606444e9bcb38ef4ac00b9c0490ec6)
![](https://cdn.myportfolio.com/1c60e7df-1d74-4802-9726-4fb30b34c499/5415e2f5-ddd8-4277-869b-6a0f805ba732_rw_600.gif?h=1eaf00cb29f15930fe77ac0b7c766536)
![](https://cdn.myportfolio.com/1c60e7df-1d74-4802-9726-4fb30b34c499/f4cbc7c8-aab3-40c2-9d8a-748e2efcdc8a_rw_600.gif?h=8b58e9fb995ec7c3865f9cd545f7e99b)
![](https://cdn.myportfolio.com/1c60e7df-1d74-4802-9726-4fb30b34c499/d8e7eb6d-d02f-47b3-b10b-41803317bd26_rw_600.gif?h=773943e13ec2acbd985638dd5c4347d1)
The underlying concept of the opener was visualizing the rich set of audio recordings taken from the AUTOSORT’s sorting process.
![](https://cdn.myportfolio.com/1c60e7df-1d74-4802-9726-4fb30b34c499/50482e1b-37cd-4bb1-8cbf-d4c1da7fcb91_rw_1920.jpg?h=63f5310a25fec8b6fe42ffc6b65720a6)
![](https://cdn.myportfolio.com/1c60e7df-1d74-4802-9726-4fb30b34c499/af1adbdf-4fa1-42d8-8468-41aed7bf7299_rw_1920.jpg?h=8afd219123cc10a188fd357b39a27f5e)
![](https://cdn.myportfolio.com/1c60e7df-1d74-4802-9726-4fb30b34c499/5af616c0-047c-49e7-8a4f-97bae248e0d5_rw_1920.jpg?h=ce0b5157fda3ccaa90e2393252b781c5)
![](https://cdn.myportfolio.com/1c60e7df-1d74-4802-9726-4fb30b34c499/a8b38964-2d80-414b-9b46-ad6697979454_rw_1920.jpg?h=b4f700feb5cd1b2b7eb933c987fd4e23)
![](https://cdn.myportfolio.com/1c60e7df-1d74-4802-9726-4fb30b34c499/7308f5f4-f2df-49e6-9b96-332923720c40_rw_1920.jpg?h=ee28809d6ca39bfd0f07ceb92386325a)
Full case study: https://www.diefirma.de/en/projects/tomra-virtual-product-launch