The introduction of Under Armour's Shadow Elite 2 is built around visualising the speed and agility the Shadow Elite 2 brings to the pitch. "Leave 'em guessing" reinforces the agility, speed and ability to cut faster than ever before and leave the opposition guessing.
November 2023
Client – Under Armour
Studio – Baked
Director – Andy Hopper
FX TD – Bastian J. Schiffer
Design & Animation – Rafal Kaczmarek, Marcel Piekarski, Bastian J. Schiffer, Austin Wendenburg
Director – Andy Hopper
FX TD – Bastian J. Schiffer
Design & Animation – Rafal Kaczmarek, Marcel Piekarski, Bastian J. Schiffer, Austin Wendenburg
Editing & Sound Design – Nick Mitchmore
Design – Nacho Alvarez, Gareth Sanger
In addition to the 30s "Leave 'em guessing" hero film, three dynamic shorter films were produced for social media use: "Sticker Peel", "Agility Poles" and "Playbook Deception".
For more information on the project visit Baked's showcase.
