With this film, world leading insulation brand HAGLÖFS wanted to promote the complete renewal of their range of insulation technologies. The range is comprised of H DOWN, their hydrophobic down technology, and MIMIC, their graphene-infused synthetic insulation technology, both of which are available in different levels with increasing benefits.

For this project, I got to help out the talented folks at UK creative studio BAKED by creating various fluids, a graphene explosion and breaking down recycled plastic.

March 2022.
Client — Haglöfs

Studio — Baked
Director — Andy Hopper

Technical Director — Bastian J. Schiffer
All fiber setups were done by Andy Hopper. As always with BAKED, all scenes were beautifully shaded, lit and rendered by Andy as well.

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