With this film, world leading insulation brand HAGLÖFS wanted to promote the complete renewal of their range of insulation technologies. The range is comprised of H DOWN, their hydrophobic down technology, and MIMIC, their graphene-infused synthetic insulation technology, both of which are available in different levels with increasing benefits.
For this project, I got to help out the talented folks at UK creative studio BAKED by creating various fluids, a graphene explosion and breaking down recycled plastic.
All fiber setups were done by Andy Hopper. As always with BAKED, all scenes were beautifully shaded, lit and rendered by Andy as well.