As part of the launch of the ASICS GLIDERIDE™ 3 – a running shoe designed to help you conserve more energy, so you can log more miles during your distance training – UK creative studio BAKED was invited to create two films.

While the first film focused on the trainer itself, the second film put the spotlight on the featured GUIDESOLE technology which makes the GlideRide 3 smoother and more comfortable through the use of an innovative rocker sole design.

February 2022
Client — Asics

Studio — Baked
Director — Andy Hopper

Technical Director — Bastian J. Schiffer
One major task during this project was setting up the inflation effect for the sole:
As always when working with BAKED, the scenes were beautifully shaded, lit and rendered by Andy Hopper.
The sole inflation setup can be seen in our talk for SideFX at FMX 2022:

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