At the core of successful corporate identity-projects lies a complex interplay of client and agency. Only when both involved parties join forces, true excellence can be achieved.
For the 2014 installment of the „cxi Conference“ – the leading conference in the field of „Corporate Identity“ held at the University of Applied Sciences, Mainz – a series of seven films were produced that show the interplay of client and agency over the course of a corporate identity project.
While the opening titles portray the interplay between client and agency in a majestic, almost ballet-like choreography, the six thematic bumpers offer a more entertaining and playful perspective on the process.
Credits:
Direction: Bastian J. Schiffer
Concept: Bastian J. Schiffer & Simon Rauh
Hands: Julia Fink & Simon Rauh
3D Lead: Simon Fiedler
Animation: Bastian J. Schiffer & Simon Fiedler
Sound Design: Bastian J. Schiffer & Simon Rauh
Mastering: Simon Rauh
Music licensed from Audio Network.
Direction: Bastian J. Schiffer
Concept: Bastian J. Schiffer & Simon Rauh
Hands: Julia Fink & Simon Rauh
3D Lead: Simon Fiedler
Animation: Bastian J. Schiffer & Simon Fiedler
Sound Design: Bastian J. Schiffer & Simon Rauh
Mastering: Simon Rauh
Music licensed from Audio Network.
Opening Titles
![](https://cdn.myportfolio.com/1c60e7df-1d74-4802-9726-4fb30b34c499/d68e9d66-d28c-42af-a467-5c385676977e_rw_1920.jpg?h=3a89fb810f81195fed8b2232b87fca8e)
![](https://cdn.myportfolio.com/1c60e7df-1d74-4802-9726-4fb30b34c499/666cbf06-49ba-4262-9384-8ef92fd50fc2_rw_1920.jpg?h=703fd05977e340c592b0b98f51df722a)
![](https://cdn.myportfolio.com/1c60e7df-1d74-4802-9726-4fb30b34c499/c9bb6442-bcf0-40b3-8cbd-ba30f90bd4ea_rw_1920.jpg?h=91df091509ce5b8af26bce1ce05488a4)
![](https://cdn.myportfolio.com/1c60e7df-1d74-4802-9726-4fb30b34c499/f8ec3419-8e85-4661-a2d5-d6d2c2d0d1ad_rw_1920.jpg?h=db9bf513471410b5f892c9eb9ea861a1)
![](https://cdn.myportfolio.com/1c60e7df-1d74-4802-9726-4fb30b34c499/7f0891da-db05-4b61-97d6-b8bd0c271c0b_rw_1920.jpg?h=1ff22027db116d282d37c4f34669df2a)
![](https://cdn.myportfolio.com/1c60e7df-1d74-4802-9726-4fb30b34c499/7b0f8200-b31f-4be7-8839-b3915ccd4c38_rw_1920.jpg?h=8ac3fcfb21f553cd32f08be96eb13ab9)
![](https://cdn.myportfolio.com/1c60e7df-1d74-4802-9726-4fb30b34c499/f45996e6-3444-4b41-afad-3741215ef5b6_rw_1920.jpg?h=37a723c455fc46d703f6dd92faf4e234)
![](https://cdn.myportfolio.com/1c60e7df-1d74-4802-9726-4fb30b34c499/34c20db1-7e65-4be0-9018-9191c14bc4aa_rw_1920.jpg?h=8683e590639b4690b1c842d281699f34)
![](https://cdn.myportfolio.com/1c60e7df-1d74-4802-9726-4fb30b34c499/f3a4cdbd-7cdc-4476-aced-4ab37f983547_rw_1920.jpg?h=0157f2611362e6b6cd236b40bc88a9f8)
![](https://cdn.myportfolio.com/1c60e7df-1d74-4802-9726-4fb30b34c499/7800c737-2e57-488f-b4c3-1031e28a0549_rw_1920.jpg?h=1d7c69420c885921ef7b6ce3579d86f8)
Bumpers
Shoot
![](https://cdn.myportfolio.com/1c60e7df-1d74-4802-9726-4fb30b34c499/620a49fb-e92a-480c-a4a7-f35521c08af4_rw_1920.jpg?h=5172fff28b85df1ef7fdc897f395c891)
![](https://cdn.myportfolio.com/1c60e7df-1d74-4802-9726-4fb30b34c499/00184ffc-08b3-4a8f-948c-9f724c48d903_rw_1920.jpg?h=c3ae8723b3a0584ef742a0696077e004)