Global sportswear brand ASICS invited UK creative studio BAKED to communicate three different footwear technologies.
First in the series was the ASICSGRIP technology featured in the ASICS Trabuco MAX, a trail running shoe built for grip. A sundew plant was chosen to visually symbolize the concept of traction amongst wet and slippery conditions.
Lighting, shading and rendering was beautifully done by Andy Hopper at BAKED. My main task was developing the sundew plant with its sticky tendrils plus additional effects such as spider webs, droplets and the deforming surface the plant was clinging to.
Final product film: